Post by account_disabled on Dec 28, 2023 5:43:01 GMT -5
Without a doubt, it is with its customers. Thus, the briefing allows people to access information that the interlocutor wants to transmit objectively and clearly. The main objective of this marketing resource is to understand the difficulties faced by customers at a given moment and to perceive the customer's perspective on the services or products that the company offers. The document contains data that the client delivers to the marketing professionals involved in carrying out the campaign. Based on this information, the marketing agency will be able to develop the work in accordance with the objectives and expectations of the clients.
Now that you know what a briefing is and that this document Special Data requires the agency to request information from the client, you probably have some questions. You may even wonder about the general data that must be included in the document for it to have quality. Business objectives. client objectives. details about the product or service offered by the client. sector where the client operates. consumer profile. current panorama. It is important that you know that a quality briefing is not extensive. The document must contain this key information and must exclude any data that does not collaborate with the planning and implementation of the marketing strategy.
The importance of briefings Editors, clients and writers alike know that a well written and complete briefing is half the way to a successful project. For this, the information in this document needs to be very clear and objective, since that will be the guide for the entire structure of the editor's work. If the writers understand from the beginning the information contained in the briefings with a clear vision of the person to whom the client wants to address and what the objectives of the content are, they will surely deliver more creative work with higher quality. Having a well defined and detailed briefing therefore avoids redoing things.
Now that you know what a briefing is and that this document Special Data requires the agency to request information from the client, you probably have some questions. You may even wonder about the general data that must be included in the document for it to have quality. Business objectives. client objectives. details about the product or service offered by the client. sector where the client operates. consumer profile. current panorama. It is important that you know that a quality briefing is not extensive. The document must contain this key information and must exclude any data that does not collaborate with the planning and implementation of the marketing strategy.
The importance of briefings Editors, clients and writers alike know that a well written and complete briefing is half the way to a successful project. For this, the information in this document needs to be very clear and objective, since that will be the guide for the entire structure of the editor's work. If the writers understand from the beginning the information contained in the briefings with a clear vision of the person to whom the client wants to address and what the objectives of the content are, they will surely deliver more creative work with higher quality. Having a well defined and detailed briefing therefore avoids redoing things.