Post by sinthiya007 on Nov 9, 2024 5:41:25 GMT -5
What are messenger mailings?
Messenger mailings are ahead of email. For example, the Open Rate in WhatsApp is 70-80% versus 20% in email, and the CTR is 45-60% versus 2-4%. Have you decided that it’s time for your business to connect messenger mailings, realized that WhatsApp suits you better, but don’t understand what to do with all this and where to start? You’ve come to the right place. We’ll tell you where to start sending mailings in WhatsApp, whether you can do it yourself, and how to choose a platform for mailings.
Not everyone checks their email. And even if they do, yours on page seo service may simply get lost in the huge flow of messages. Even if you have a very attractive offer, the most clickbait headline and a cool letter design. Messengers are a more private way of contacting clients, so you have a better chance of being read and getting the desired response.
Businesses use messaging to send useful information to their customers. These are trigger messages (reminders and notifications about order status), messages about promotions, promo codes, educational and entertaining content, such as instructions on how to care for purchased goods, checklists or selections of favorite products.
Examples:
Left to right: Massage appointment confirmation (automatic mailing with all details and phone number). February 23 mailing from the spa with special offers. Happy upcoming birthday with a discount. Reminder that points will expire soon.
How to Know if Your Business Needs Messenger Emails
According to statistics, more than 97% of working-age Internet users access social networks or messengers every month. Only 49.5% read email newsletters.
To understand how relevant messenger mailings are for your business, study your target audience. Services for analyzing user behavior, such as Yandex Metrica, show from which devices customers most often visit the site. If your target audience actively uses mobile devices, you can safely explore the possibilities of messenger marketing.
People aged 16–24 use social networks more often than chats and messengers. In other cases, chats and messengers are in the lead.
Is it possible to make mailings independently?
If you have a small audience of 50-100 people (for now), you can send out newsletters without hiring specialists – using WhatsApp Business App. This is a phone application that you can use to communicate with your clients.
If you only need one person to communicate with clients from one number, and there is no need for mailings, then such an application will be enough for you. It is important to note that the application cannot be connected to a CRM system, correspond from several devices at the same time, make mailings and use chat bots. Buttons in messages are also unavailable.
If you have hundreds or thousands of clients, it can take a long time to figure everything out on your own. You need to be prepared for trial and error.
Messenger mailings are ahead of email. For example, the Open Rate in WhatsApp is 70-80% versus 20% in email, and the CTR is 45-60% versus 2-4%. Have you decided that it’s time for your business to connect messenger mailings, realized that WhatsApp suits you better, but don’t understand what to do with all this and where to start? You’ve come to the right place. We’ll tell you where to start sending mailings in WhatsApp, whether you can do it yourself, and how to choose a platform for mailings.
Not everyone checks their email. And even if they do, yours on page seo service may simply get lost in the huge flow of messages. Even if you have a very attractive offer, the most clickbait headline and a cool letter design. Messengers are a more private way of contacting clients, so you have a better chance of being read and getting the desired response.
Businesses use messaging to send useful information to their customers. These are trigger messages (reminders and notifications about order status), messages about promotions, promo codes, educational and entertaining content, such as instructions on how to care for purchased goods, checklists or selections of favorite products.
Examples:
Left to right: Massage appointment confirmation (automatic mailing with all details and phone number). February 23 mailing from the spa with special offers. Happy upcoming birthday with a discount. Reminder that points will expire soon.
How to Know if Your Business Needs Messenger Emails
According to statistics, more than 97% of working-age Internet users access social networks or messengers every month. Only 49.5% read email newsletters.
To understand how relevant messenger mailings are for your business, study your target audience. Services for analyzing user behavior, such as Yandex Metrica, show from which devices customers most often visit the site. If your target audience actively uses mobile devices, you can safely explore the possibilities of messenger marketing.
People aged 16–24 use social networks more often than chats and messengers. In other cases, chats and messengers are in the lead.
Is it possible to make mailings independently?
If you have a small audience of 50-100 people (for now), you can send out newsletters without hiring specialists – using WhatsApp Business App. This is a phone application that you can use to communicate with your clients.
If you only need one person to communicate with clients from one number, and there is no need for mailings, then such an application will be enough for you. It is important to note that the application cannot be connected to a CRM system, correspond from several devices at the same time, make mailings and use chat bots. Buttons in messages are also unavailable.
If you have hundreds or thousands of clients, it can take a long time to figure everything out on your own. You need to be prepared for trial and error.